Let’s be honest, hospitality really knows no boundaries. With global access to travel, more and more people are staying in an Airbnb rental rather than traditional hotels. And there are plenty of good reasons for the switch. Owners get to share the story of their property and the local charm it exudes, guests get a more personal experience that is immersed in the local culture and can sample food and beverages like a local. But how can you present your rental on Airbnb in a way that maximizes the chance of unlocking global adventure and festivity?
We’re happy to share our top five tips for creating a killer Airbnb profile to attract adventuresome guests!
1. Write an engaging and informative profile description
As an Airbnb host, one of the most important things you can do is write a great profile description. This is your opportunity to really sell your space and tell potential guests what makes it special. Here are a few tips:
-Talk about what makes your location great. Is it close to public transportation or popular tourist attractions?
-Mention any unique features or amenities that your space has to offer.
-Be friendly and helpful! Tell guests a little bit about yourself and let them know that you’re available to answer any questions they may have.
-Most importantly, be honest. Potential guests will appreciate knowing what to expect from your space.
2. Offer something unique that will make guests want to stay with you
When considering renting out your space on Airbnb, it's important to think about what will make guests want to stay with you as opposed to any other host. One way to do this is by offering something unique that they can't find elsewhere. This could be anything from a special amenity to a one-of-a-kind experience. For example, if you're located in a popular tourist destination, you could offer guests a map of the area with your personal recommendations for things to do and see. Or, if you're an expert in a particular hobby or activity, you could offer guests classes or workshops during their stay. Whatever you choose, make sure it's something you're passionate about and that will add value to your guests' experience in your space.
3. Provide amenities and services that will make guests' stays more comfortable
The first step to providing guests with a comfortable stay is ensuring that the basic amenities and services they need are available. This means having a clean and spacious room for them to stay in, providing them with fresh towels and sheets, and having a working TV and air conditioner. In addition, it is important to be attentive to guests' needs and requests in order to make their stay as enjoyable as possible. This may include providing them with information about local attractions, restaurants, and events, as well as help with any problems or concerns they have.
4. Keep your calendar up to date so that guests can easily book a stay with you
As an Airbnb host, one of your most important responsibilities is to keep your calendar up to date. This way, guests can easily book a stay with you. If your calendar is outdated, guests may have a difficult time finding availability. In addition, guests may become frustrated if they try to book a stay and find that the dates are not available. Therefore, it is important to keep your calendar up to date so that guests can easily book a stay with you.
5. Promote your listing with compelling language
Brands that are able to weave their product or service into their narrative tend to do better on Airbnb. For example, a yoga instructor could write their profile by describing the benefits of practicing yoga combined with an adventure travel destination. This ability to weave your travel destination and experience into your brand narrative will enhance your promotion efforts and help draw the right guests to your listing. Furthermore, travel-vacation-rentals are the top searched keyword on Airbnb—so if you can craft your narrative to include one of these keywords, your searchability will increase, and you’ll find it easy to attract guests.
To sum up
An excellent Airbnb profile allows you to showcase who you are, what you’re like, and what you can offer travelers. The attributes mentioned above are essential to creating a successful profile. Those Airbnb hosts who take the time to write a well-rounded descriptive narrative, incorporate high-quality photos, and embrace their “niche” (whether it be a singular location or lifestyle) attract the most interest and bookings.
By creating a killer Airbnb profile, you can attract the right guests to your home while ensuring they have an excellent experience. Take advantage of the tips above to ensure your Airbnb profile is effective, engaging, and reflects the true experience you want to provide.